By Joe Saunders, Director of Marketing
The sale of a home is not simply a procedure where you pick a sales representative, have a quick discussion with them, sign the documents and then sit back and relax as people flock to your property cheque book in hand. A lot goes on behind the scenes and choosing the right realtor that can provide the best options for you is essential. When listing your home you need to consider:
- Your home is unique, so you need a sales rep that can communicate this
- Marketing a home is complicated and requires a large skill set
- Your rep has to be accessible and someone you can relate to
- You should be able to prove your agent is working hard for you
This last point is something I would like to emphasize. There are a lot of real estate agents out there. Many of these have the title but not the experience, motivation or skill set. As a home seller you need to be sure you have the hard worker on your side that relentlessly markets your property until the sold sign goes up!
As a home seller you need to be sure you have the hard worker on your side that relentlessly markets your property until the sold sign goes up!
One method that Lifestyles North uses to assure clients that they have made the right choice is through customized marketing reports. We are firm believers that providing hard data on key details is essential to demonstrating that we are working to get our client’s homes noticed…AND SOLD. To achieve this, we send monthly reports to our listing clients showing statistics such as the number of views for ad impressions (both on Facebook and Adwords), the number of visitors to your property on lifestylesnorth.com and many other key metrics. You can also see samples of the ads being used and link through to the online presence we have created for your property. We do all of this in an effort to remain completely transparent and demonstrate that we are working hard to be your first choice as a real estate listing service.
Next time you list a property, ask your agent to provide a report to demonstrate that they are getting results for you. The numbers need to be available to PROVE YOU ARE GETTING MAXIMUM RESULTS. Don’t just take it on faith that your property is represented to potential buyers…get proof. This in turn will lead to peace of mind that you made the right choice in selecting your agent and go a long way to ensuring that you get top dollar for you home.